Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 SMART AdServer is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 217 other categories.

2 SMART AdServer is leading in Soccer, Cooking & Recipes, Classifieds, Beauty and 8 other categories.

Geography

1 SMART AdServer is leading in most countries, including France, Poland, Spain, Germany and 96 other countries.

2 Yahoo Ad Exchange is leading in United States, Japan, Russia, India and 64 other countries.