Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including News & Media, Sports, Shopping, Games and 119 other categories.

2 Yahoo Ad Exchange is leading in People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 102 other categories.

Geography

1 SMART AdServer is leading in most countries, including United States, France, Poland, Spain and 160 other countries.

2 Yahoo Ad Exchange is leading in Taiwan, Australia, Indonesia, Malaysia and 11 other countries.