Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 174 other categories.

2 SMART AdServer is leading in News & Media, Autos & Vehicles, Soccer, Food & Drink and 42 other categories.


1 SMART AdServer is leading in most countries, including France, Poland, Spain, Germany and 109 other countries.

2 Yahoo Ad Exchange is leading in United States, Japan, India, Indonesia and 40 other countries.