Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 SMART AdServer is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 217 other categories.

2 SMART AdServer is leading in Soccer, Cooking & Recipes, Social Sciences, Classifieds and 9 other categories.

Geography

1 SMART AdServer is leading in most countries, including Poland, France, Spain, Slovakia and 85 other countries.

2 Yahoo Ad Exchange is leading in United States, Japan, Russia, India and 66 other countries.