Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Sports and 165 other categories.

2 Yahoo Ad Exchange is leading in People & Society, Internet & Telecom, Web Hosting, Music & Audio and 59 other categories.

Geography

1 SMART AdServer is leading in most countries, including Poland, Germany, United States, France and 184 other countries.

2 Yahoo Ad Exchange is leading in Taiwan, Japan, Australia, New Zealand and 14 other countries.