Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 180 other categories.

2 Yahoo Ad Exchange is leading in Internet & Telecom, Web Hosting, Music & Audio, Adult and 42 other categories.

Geography

1 SMART AdServer is leading in most countries, including Poland, France, Germany, United States and 190 other countries.

2 Yahoo Ad Exchange is leading in Taiwan, Australia, Hong Kong, Timor-leste and 8 other countries.