Market Share by Top Websites

1 Yahoo Ad Exchange is leading in The Entire Web.

2 SMART AdServer is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 217 other categories.

2 SMART AdServer is leading in Soccer, Cooking & Recipes, Social Sciences, Classifieds and 8 other categories.

Geography

1 SMART AdServer is leading in most countries, including France, Poland, Spain, Slovakia and 92 other countries.

2 Yahoo Ad Exchange is leading in United States, Japan, Indonesia, India and 52 other countries.