Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 197 other categories.

2 Yahoo Advertising is leading in Business News and Fantasy Sports.

Geography

1 SMART AdServer is leading in most countries, including France, Poland, Spain, Germany and 154 other countries.

2 Yahoo Advertising is leading in Guernsey.