Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, News & Media and 176 other categories.

2 Yahoo Advertising is leading in Business News, Military & Defense and Fantasy Sports.


1 SMART AdServer is leading in most countries, including Poland, France, Spain, Slovakia and 139 other countries.

2 Yahoo Advertising hasn't got a lead over SMART AdServer in any country.