Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 194 other categories.

2 Yahoo Advertising is leading in Business News and Fantasy Sports.

Geography

1 SMART AdServer is leading in most countries, including Poland, France, Germany, Spain and 152 other countries.

2 Yahoo Advertising is leading in Eritrea.