Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 113 other categories.

2 SmartContext is leading in Chats & Forums, Cooking & Recipes, Games, Video Games and 7 other categories.


1 SpecificClick is leading in most countries, including United States, United Kingdom, France, Norway and 44 other countries.

2 SmartContext is leading in Poland, Czech Republic, Austria, Belarus and 3 other countries.