Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, SmartContext is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Shopping and 34 other categories.

2 Spongecell is leading in Business & Industry, Health, Telecommunications, Career & Education and 26 other categories.


1 SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Ukraine and 19 other countries.

2 Spongecell is leading in United States, Canada, Turkey, Italy and 11 other countries.