In terms of market share, SmartContext is clearly lagging behind, losing to Targetix in all segments.
SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Cooking & Recipes and 35 other categories.
Targetix is leading in Autos & Vehicles, Business & Industry, Automotive Industry, News & Media and 17 other categories.
SmartContext is leading in most countries, including Poland, United Kingdom, Germany, United States and 24 other countries.
Targetix is leading in Russia and Ukraine.