Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SmartContext is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 218 other categories.

2 SmartContext is leading in Cooking & Recipes, Physics, Boxing and Volleyball.

Geography

1 TradeDesk is leading in most countries, including United States, Netherlands, France, Germany and 159 other countries.

2 SmartContext is leading in Poland and Timor-leste.