Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SmartContext is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 191 other categories.

2 SmartContext is leading in Cooking & Recipes, Humor, Physics, Agriculture and one other category.


1 Turn is leading in most countries, including United States, France, United Kingdom, Brazil and 120 other countries.

2 SmartContext is leading in Poland and Mongolia.