Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SmartContext is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 174 other categories.

2 SmartContext is leading in Humor, Physics, Boxing and Agriculture.

Geography

1 Turn is leading in most countries, including United States, France, Japan, United Kingdom and 119 other countries.

2 SmartContext is leading in Poland, Kazakhstan, Cambodia and Timor-leste.