Market Share by Top Websites

1 Umbel is leading in Top 1M Sites.

2 In terms of market share, SmartContext is clearly lagging behind, losing to Umbel in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Finance and 10 other categories.

2 Umbel is leading in Sports, Business & Consumer Services and Hobbies & Leisure.


1 Umbel is leading in most countries, including United States, United Kingdom, Germany, Algeria and 3 other countries.

2 SmartContext is leading in Poland, Austria and Pakistan.