Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SmartContext is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Internet & Telecom and 46 other categories.

2 SmartContext is leading in People & Society, Video Games, Cooking & Recipes, Food & Drink and 23 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, Canada, United Kingdom, India and 44 other countries.

2 SmartContext is leading in Poland, Russia, Ukraine, Ireland and 8 other countries.