SmartContext is leading in Top 100K Sites and Top 1M Sites.
SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 45 other categories.
WebTrends Ads is leading in Marketing & Advertising, Computer Hardware, Industrial Goods & Services, Motorcycles and one other category.
SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Netherlands and 22 other countries.
WebTrends Ads is leading in United States, Indonesia, Tunisia, Peru and 3 other countries.