Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 54 other categories.

2 WebTrends Ads is leading in Law & Government, Law, Transportation & Logistics, Mental Health and 5 other categories.

Geography

1 WebTrends Ads is leading in most countries, including United States, Canada, Indonesia, Australia and 15 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Germany and 11 other countries.