Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including Business & Industry, News & Media, Sports, Computer & Electronics and 57 other categories.

2 SmartContext is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 42 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Sweden, France and 35 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Netherlands and 11 other countries.