SmartContext is leading in Top 100K Sites and Top 1M Sites.
SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 46 other categories.
zapunited is leading in Car Buying, Photography, Movies, Education and 5 other categories.
SmartContext is leading in most countries, including Poland, United Kingdom, Russia, United States and 17 other countries.
zapunited is leading in India, Indonesia, Australia, Switzerland and 2 other countries.