Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 37 other categories.

2 SmartContext is leading in Internet & Telecom, Business & Industry, Chats & Forums, Food & Drink and 31 other categories.


1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 17 other countries.

2 zapunited is leading in India, United States, Morocco, Indonesia and 6 other countries.