Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Cooking & Recipes, Music & Audio and 44 other categories.

2 zapunited is leading in People & Society, Adult, Photography, Computer & Electronics and 40 other categories.


1 zapunited is leading in most countries, including India, Brazil, Canada, Italy and 32 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Netherlands and 22 other countries.