Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SmarterTrack is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Lifestyle, Science & Education and 5 other categories.

2 SmarterTrack is leading in Computers Electronics & Technology, Finance, Gambling, Heavy Industry & Engineering and 3 other categories.

Geography

1 Viacom Targeting is leading in most countries, including United States, Italy, France, Brazil and 40 other countries.

2 SmarterTrack is leading in Canada, Latvia, Costa Rica, Greece and 3 other countries.