Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SwitchAds is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 108 other categories.

2 SwitchAds is leading in Conditions & Diseases, Insurance, Winter Sports, Cycling & Biking and 2 other categories.


1 Smowtion is leading in most countries, including Mexico, India, United States, Argentina and 109 other countries.

2 SwitchAds is leading in Bulgaria, Malta, Cyprus, Côte d'Ivoire and 3 other countries.