Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Smowtion is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Sports, Business & Industry and 84 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 65 other categories.

Geography

1 Smowtion is leading in most countries, including Mexico, India, Argentina, Spain and 111 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Australia and 9 other countries.