Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 184 other categories.

2 YuMe is leading in Crafts and Boating.

Geography

1 Smowtion is leading in most countries, including Mexico, Argentina, Spain, India and 113 other countries.

2 YuMe is leading in Sweden and Macedonia.