Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 186 other categories.

2 YuMe is leading in Newspapers, Crafts and Boating.


1 Smowtion is leading in most countries, including Mexico, India, Argentina, Spain and 121 other countries.

2 YuMe is leading in Sweden.