In terms of market share, Social Dot Com is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 34 other categories.
Social Dot Com is leading in Finance, Sports, Insurance, Soccer and 5 other categories.
Total Media is leading in most countries, including Israel, United States, France, Russia and 12 other countries.
Social Dot Com is leading in Spain, Belgium, Sweden, Australia and one other country.