Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sophus3 is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Health, Car Buying, Finance and 95 other categories.

2 Sophus3 is leading in Autos & Vehicles, Makes & Models, Automotive Industry, Investing and 4 other categories.


1 Unica is leading in most countries, including United States, Japan, Canada, China and 59 other countries.

2 Sophus3 is leading in United Kingdom, Italy, France, Netherlands and 20 other countries.