Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sophus3 is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 129 other categories.

2 Sophus3 is leading in Automotive Industry, Makes & Models, Automotive News, Fashion & Modeling and 4 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, Canada, Japan and 75 other countries.

2 Sophus3 is leading in United Kingdom, Italy, France, Turkey and 14 other countries.