Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sophus3 is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 124 other categories.

2 Sophus3 is leading in Makes & Models, Automotive News, Fashion & Modeling, Cycling & Biking and 2 other categories.


1 Unica is leading in most countries, including United States, Germany, Canada, Japan and 66 other countries.

2 Sophus3 is leading in United Kingdom, Italy, Russia, Poland and 14 other countries.