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Sophus3 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Sophus3 in all segments.
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Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Computers Electronics & Technology, Business & Consumer Services and 13 other categories.
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Sophus3 is leading in Vehicles, Finance, Community & Society, News & Media and 2 other categories.
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Sophus3 is leading in most countries, including Italy, United Kingdom, Croatia, Slovenia and 24 other countries.
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Yahoo Search Marketing Analytics is leading in South Korea, Japan, United States, China and 12 other countries.