Market Share by Top Websites

1 Wikinggruppen is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, SOTE is clearly lagging behind, losing to Wikinggruppen in all segments.

Websites Categories

1 SOTE has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Heavy Industry & Engineering, Computers Electronics & Technology and 10 other categories.

2 Wikinggruppen is leading in Home & Garden, Food & Drink, Adult, Business & Consumer Services and 2 other categories.


1 Wikinggruppen is leading in most countries, including Sweden, Norway, Denmark, Finland and 17 other countries.

2 SOTE is leading in Poland, Hungary, Japan, Portugal and 15 other countries.