Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Advertising is still behind Sovrn in all market share segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Food & Drink and 224 other categories.

2 Yahoo Advertising is leading in Camps.

Geography

1 Sovrn is leading in most countries, including United States, France, Spain, Italy and 173 other countries.

2 Yahoo Advertising hasn't got a lead over Sovrn in any country.