Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to Sovrn in all segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, People & Society, Cooking & Recipes and 167 other categories.

2 Yahoo Advertising is leading in Investing, Military & Defense, Business News, Motorsports and one other category.


1 Sovrn is leading in most countries, including United States, United Kingdom, India, Canada and 84 other countries.

2 Yahoo Advertising is leading in Brazil, Afghanistan and Slovenia.