Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to Sovrn in all segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, People & Society and 206 other categories.

2 Yahoo Advertising is leading in Investing, Business News, Textiles & Nonwovens and Camps.

Geography

1 Sovrn is leading in most countries, including United States, United Kingdom, Canada, India and 106 other countries.

2 Yahoo Advertising is leading in Malta, Iceland and Guatemala.