In terms of market share, Spark Studios is clearly lagging behind, losing to Unicast in all segments.
Spark Studios has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Software, Games and 21 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
Spark Studios is leading in most countries, including United States, France, Indonesia, Poland and 3 other countries.
Unicast is leading in Brazil.