In terms of market share, Spark Studios is clearly lagging behind, losing to Unicast in all segments.
Spark Studios has better usage coverage in more websites categories. Including Arts & Entertainment, Basketball, Sports, Animation & Comics and 4 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
Spark Studios is leading in most countries, including Russia, United States, France and Mexico.
Unicast is leading in Brazil, United Kingdom and India.