In terms of market share, Spark Studios is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Religion & Spirituality, People & Society and 10 other categories.
Spark Studios is leading in Arts & Entertainment, Animation & Comics, Humor, Photography and 6 other categories.
WebTrends Ads is leading in most countries, including United States, Japan, Canada, United Kingdom and 8 other countries.
Spark Studios is leading in France, South Korea and Brazil.