In terms of market share, Spark Studios is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, People & Society, Shopping and 20 other categories.
Spark Studios is leading in Arts & Entertainment, Video Games, Games, Animation & Comics and 14 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, Indonesia, United Kingdom and 20 other countries.
Spark Studios is leading in Turkey and Poland.