In terms of market share, Spark Studios is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Computer & Electronics and 22 other categories.
Spark Studios is leading in Arts & Entertainment, Video Games, Games, Lottery and 14 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, Germany, Argentina and 18 other countries.
Spark Studios is leading in Portugal and France.