Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Spring Metrics is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Computer & Electronics and 102 other categories.

2 Spring Metrics is leading in Shopping, Health, Accommodation & Hotels, Clothing and 37 other categories.

Geography

1 Specific Media is leading in most countries, including United Kingdom, Denmark, France, Spain and 53 other countries.

2 Spring Metrics is leading in United States, Canada, Australia, South Africa and 10 other countries.