Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Computer & Electronics and 106 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Music & Audio, Newspapers and 31 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, France, Germany and 50 other countries.

2 Sprinkle is leading in Sweden, Norway, Denmark, Spain and 14 other countries.