Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Sports and 86 other categories.

2 Specific Media is leading in People & Society, Business & Industry, Internet & Telecom, Computer & Electronics and 64 other categories.


1 Specific Media is leading in most countries, including United Kingdom, Denmark, India, Spain and 66 other countries.

2 TripleLift is leading in United States, Australia, Canada, Colombia and 20 other countries.