Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Specific Media is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 105 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 35 other categories.

Geography

1 Specific Media is leading in most countries, including United Kingdom, Denmark, Spain, France and 51 other countries.

2 TripleLift is leading in United States, Mexico, Philippines, Colombia and 8 other countries.