Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 113 other categories.

2 Yieldlab is leading in TV & Video, Games, Soccer, Video Games and 31 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 56 other countries.

2 Yieldlab is leading in Germany, Austria, France, Switzerland and 18 other countries.