Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 144 other categories.

2 Specific Media is leading in Software, Coupons, Car Buying, Restaurants & Delivery and 29 other categories.


1 YuMe is leading in most countries, including France, United States, Spain, Italy and 117 other countries.

2 Specific Media is leading in Denmark, Norway, Malaysia, Moldova and 4 other countries.