Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 116 other categories.
YuMe is leading in Music & Audio, TV & Video, Photography, Humor and 24 other categories.
Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 54 other countries.
YuMe is leading in Spain, Mexico, United Arab Emirates, Argentina and 10 other countries.