Market Share by Top Websites

1 SwitchAds is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to SwitchAds in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 100 other categories.

2 SwitchAds is leading in Internet & Telecom, Chats & Forums, Sports, Soccer and 26 other categories.


1 SwitchAds is leading in most countries, including United Kingdom, Bulgaria, Germany, Spain and 34 other countries.

2 SpecificClick is leading in United States, France, Brazil, Norway and 25 other countries.