Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 95 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Marketing & Advertising, Home & Garden and 32 other categories.


1 SpecificClick is leading in most countries, including United Kingdom, France, Norway, Germany and 35 other countries.

2 TripleLift is leading in United States, India, Australia, Mexico and 11 other countries.