Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 93 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 36 other categories.

Geography

1 SpecificClick is leading in most countries, including United Kingdom, Norway, Indonesia, Brazil and 46 other countries.

2 TripleLift is leading in United States, Canada, Mexico, Thailand and 8 other countries.