Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Travel and 168 other categories.

2 SpecificClick is leading in Visual Arts & Design, Newspapers, Military & Defense, Credit, Loans & Mortgages and 3 other categories.


1 Turn is leading in most countries, including United States, Japan, United Kingdom, Italy and 99 other countries.

2 SpecificClick is leading in Denmark, Malta, Macedonia, Botswana and 3 other countries.