SpecificClick is leading in Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 107 other categories.
YuMe is leading in Music & Audio, TV & Video, Photography, Humor and 22 other categories.
SpecificClick is leading in most countries, including United States, United Kingdom, Indonesia, France and 37 other countries.
YuMe is leading in Spain, Sweden, Mexico, Japan and 21 other countries.