SpecificClick is leading in Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 105 other categories.
YuMe is leading in Music & Audio, TV & Video, Photography, Soccer and 21 other categories.
SpecificClick is leading in most countries, including United States, France, United Kingdom, Germany and 38 other countries.
YuMe is leading in Spain, Sweden, Italy, Mexico and 15 other countries.