SpecificClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 108 other categories.
YuMe is leading in Music & Audio, TV & Video, Photography, Humor and 22 other categories.
SpecificClick is leading in most countries, including United States, France, Canada, Russia and 36 other countries.
YuMe is leading in Spain, Sweden, Mexico, China and 15 other countries.