Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spectate is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 45 other categories.

2 Spectate is leading in Career & Education, Universities & Colleges, Health, Online Marketing and 13 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, Argentina and 57 other countries.

2 Spectate is leading in United States, Belarus, Ethiopia, Jamaica and 3 other countries.