Spectate is leading in Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 43 other categories.
Spectate is leading in Career & Education, Universities & Colleges, Health, Internet & Telecom and 21 other categories.
Spectate is leading in most countries, including United States, Canada, Austria, China and 16 other countries.
WordStream is leading in Netherlands, Great Britain, Switzerland, Belgium and 9 other countries.