Spectate is leading in Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 50 other categories.
Spectate is leading in Career & Education, Universities & Colleges, Arts & Entertainment, Marketing & Advertising and 12 other categories.
Spectate is leading in most countries, including United States, Canada, Philippines, United Kingdom and 12 other countries.
WordStream is leading in Mexico, Australia, Netherlands, Bulgaria and 6 other countries.