Spectate is leading in Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 48 other categories.
Spectate is leading in Career & Education, Universities & Colleges, Internet & Telecom, Arts & Entertainment and 12 other categories.
Spectate is leading in most countries, including United States, Canada, Viet Nam, Netherlands and 13 other countries.
WordStream is leading in United Kingdom, Mexico, Mongolia, Malaysia and 2 other countries.