Spectate is leading in Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 49 other categories.
Spectate is leading in Career & Education, Universities & Colleges, Arts & Entertainment, Marketing & Advertising and 11 other categories.
Spectate is leading in most countries, including United States, Canada, India, Netherlands and 12 other countries.
WordStream is leading in South Africa, Mexico, Australia, Egypt and 6 other countries.