Spectate is leading in Top 100K Sites and Top 1M Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 48 other categories.
Spectate is leading in Career & Education, Universities & Colleges, Marketing & Advertising, Online Marketing and 8 other categories.
WordStream is leading in most countries, including United Kingdom, Mexico, Australia, Brazil and 10 other countries.
Spectate is leading in United States, Canada, India, South Africa and 6 other countries.