Market Share by Top Websites

1 is leading in The Entire Web.

2 SpotX is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, Video Games and 78 other categories.

2 SpotX is leading in News & Media, Autos & Vehicles, Car Buying, Sports and 32 other categories.


1 SpotX is leading in most countries, including United States, Netherlands, Spain, United Kingdom and 33 other countries.

2 is leading in Germany, Austria, Switzerland, Poland and 28 other countries.