Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpotX is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Music & Audio and 57 other categories.

2 SpotX is leading in Autos & Vehicles, Car Buying, People & Society, Soccer and 49 other categories.

Geography

1 SpotX is leading in most countries, including United States, Germany, Netherlands, United Kingdom and 36 other countries.

2 Sprinkle is leading in Sweden, Slovakia, Czech Republic, Spain and 16 other countries.