Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpotX is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 75 other categories.

2 SpotX is leading in Autos & Vehicles, Car Buying, Games, Finance and 32 other categories.


1 SpotX is leading in most countries, including United States, Germany, Russia, Mexico and 33 other countries.

2 Sprinkle is leading in Czech Republic, Sweden, Slovakia, Denmark and 18 other countries.