1
Yahoo Overture is leading in Top 10K Sites and The Entire Web.
2
Sprinkle is leading in Top 100K Sites and Top 1M Sites.
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Yahoo Overture has better usage coverage in more websites categories. Including Computers Electronics & Technology, Food & Drink, Science & Education, Business & Consumer Services and 9 other categories.
2
Sprinkle is leading in Arts & Entertainment, Reference Materials, News & Media, Lifestyle and 7 other categories.
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Yahoo Overture is leading in most countries, including Japan, United States, South Korea, Philippines and 67 other countries.
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Sprinkle is leading in Norway, Netherlands, Slovakia, Sweden and 9 other countries.