In terms of market share, StackAdapt is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 34 other categories.
StackAdapt is leading in Health, Shopping, Clothing, Autos & Vehicles and 9 other categories.
Total Media is leading in most countries, including Israel, India, Japan, Korea Republic and 4 other countries.
StackAdapt is leading in Canada, Egypt, United Arab Emirates, Mexico and 2 other countries.