StackAdapt is leading in Top 100K Sites and Top 1M Sites.
StackAdapt has better usage coverage in more websites categories. Including Health, Arts & Entertainment, Business & Industry, Shopping and 23 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
StackAdapt is leading in most countries, including United States, Canada, France, India and 8 other countries.
Unicast hasn't got a lead over StackAdapt in any country.