StackAdapt is leading in Top 100K Sites.
StackAdapt has better usage coverage in more websites categories. Including Health, Arts & Entertainment, Business & Industry, Shopping and 18 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
StackAdapt is leading in most countries, including United Kingdom, Canada, United States, France and 10 other countries.
Unicast is leading in Brazil and India.