In terms of market share, StackAdapt is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Computer & Electronics and 18 other categories.
StackAdapt is leading in Health, Arts & Entertainment, Clothing, Autos & Vehicles and 14 other categories.
WebTrends Ads is leading in most countries, including United States, United Kingdom, Indonesia, Australia and 17 other countries.
StackAdapt is leading in Canada, Egypt, France, Turkey and 4 other countries.