In terms of market share, StackAdapt is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, People & Society and 17 other categories.
StackAdapt is leading in Health, Arts & Entertainment, Clothing, Food & Drink and 13 other categories.
WebTrends Ads is leading in most countries, including United States, United Kingdom, Indonesia, Australia and 17 other countries.
StackAdapt is leading in Canada, Egypt, Hong Kong, Turkey and 5 other countries.