In terms of market share, StackAdapt is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, People & Society, Shopping and 16 other categories.
StackAdapt is leading in Health, Arts & Entertainment, Clothing, Career & Education and 12 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, Indonesia, China and 20 other countries.
StackAdapt is leading in Turkey, France, United Arab Emirates, Brazil and one other country.