Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites.

2 Swoop is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Swoop has better usage coverage in more websites categories. Including Autos & Vehicles, Food & Drink, Cooking & Recipes, Internet & Telecom and 81 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Beauty & Fitness, Clothing and 20 other categories.

Geography

1 Swoop is leading in most countries, including United States, United Kingdom, Canada, India and 36 other countries.

2 TurnTo is leading in Ecuador, Indonesia, New Zealand and United Arab Emirates.