Market Share by Top Websites

1 Swoop is leading in Top 1M Sites and The Entire Web.

2 TurnTo is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Swoop has better usage coverage in more websites categories. Including Autos & Vehicles, Food & Drink, Cooking & Recipes, Internet & Telecom and 83 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Beauty & Fitness, Clothing and 21 other categories.

Geography

1 Swoop is leading in most countries, including United States, United Kingdom, Canada, India and 40 other countries.

2 TurnTo is leading in Germany, China, Korea Republic, New Zealand and 10 other countries.