1
TurnTo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Swoop is clearly lagging behind, losing to TurnTo in all segments.
1
TurnTo has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Vehicles and 14 other categories.
2
Swoop is leading in Food & Drink.
1
TurnTo is leading in most countries, including United States, Canada, United Kingdom, Japan and 33 other countries.
2
Swoop is leading in Pakistan, Argentina, Israel, Malta and 8 other countries.