1
TurnTo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Tableau is clearly lagging behind, losing to TurnTo in all segments.
1
TurnTo has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Vehicles and 15 other categories.
2
Tableau is leading in Law & Government, Science & Education, News & Media and Gambling.
1
TurnTo is leading in most countries, including United States, Canada, United Kingdom, Japan and 25 other countries.
2
Tableau is leading in India, Italy, Russia, Costa Rica and 14 other countries.