Market Share by Top Websites

1 Tableau is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TurnTo is clearly lagging behind, losing to Tableau in all segments.

Websites Categories

1 Tableau has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, Internet & Telecom and 71 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 18 other categories.


1 Tableau is leading in most countries, including United States, India, United Kingdom, Brazil and 54 other countries.

2 TurnTo is leading in Romania, Belgium, Viet Nam and Egypt.