Market Share by Top Websites

1 Twitter Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Taboola Advertiser is clearly lagging behind, losing to Twitter Advertiser in all segments.

Websites Categories

1 Twitter Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, Finance and 15 other categories.

2 Taboola Advertiser is leading in News & Media, Community & Society, Pets & Animals, Reference Materials and one other category.

Geography

1 Twitter Advertiser is leading in most countries, including United States, Japan, United Kingdom, South Korea and 113 other countries.

2 Taboola Advertiser is leading in France, Brazil, Taiwan, Germany and 42 other countries.