1
Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Twitter Advertising is clearly lagging behind, losing to Taboola in all segments.
1
Taboola has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, News & Media, Adult and 19 other categories.
2
Twitter Advertising is leading in Business & Consumer Services.
1
Taboola is leading in most countries, including United States, Taiwan, France, Russia and 136 other countries.
2
Twitter Advertising is leading in Japan, South Korea, United Kingdom, Canada and 20 other countries.