Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Zemanta is still behind Taboola in all market share segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Chats & Forums, Business & Industry and 118 other categories.

2 Zemanta is leading in People & Society, Religion & Spirituality, Computer & Electronics, Software and 108 other categories.


1 Taboola is leading in most countries, including France, United States, Germany, Russia and 175 other countries.

2 Zemanta is leading in India, Canada, Australia, Israel and 31 other countries.