Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zemanta is clearly lagging behind, losing to Taboola in all segments.

Websites Categories

1 Zemanta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 190 other categories.

2 Taboola is leading in Internet & Telecom, Chats & Forums, Sports, Games and 33 other categories.

Geography

1 Taboola is leading in most countries, including France, United States, Russia, Brazil and 168 other countries.

2 Zemanta is leading in Indonesia, Australia, Taiwan, New Zealand and 16 other countries.