Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Zemanta is still behind Taboola in all market share segments.

Websites Categories

1 Zemanta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 172 other categories.

2 Taboola is leading in Internet & Telecom, Chats & Forums, Sports, Autos & Vehicles and 48 other categories.


1 Taboola is leading in most countries, including France, United States, Russia, Brazil and 166 other countries.

2 Zemanta is leading in Namibia, San Marino, Turkmenistan, Cayman Islands and one other country.