Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zemanta is clearly lagging behind, losing to Taboola in all segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Chats & Forums, Business & Industry and 134 other categories.

2 Zemanta is leading in People & Society, Religion & Spirituality, Computer & Electronics, Software and 95 other categories.


1 Taboola is leading in most countries, including France, United States, Germany, Mexico and 169 other countries.

2 Zemanta is leading in India, Canada, Australia, Israel and 30 other countries.