Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Tapad is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Finance and 11 other categories.

2 Tapad is leading in Science & Education, Community & Society, Sports, News & Media and 5 other categories.


1 Twitter Advertising is leading in most countries, including United States, Japan, South Korea, United Kingdom and 82 other countries.

2 Tapad is leading in Saudi Arabia, France, Germany, Spain and 69 other countries.