Market Share by Top Websites

1 Unica is leading in Top 1M Sites and The Entire Web.

2 TeaLeaf is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 106 other categories.

2 TeaLeaf is leading in Travel, Airlines & Airports, Nutrition, Beauty & Fitness and 13 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 78 other countries.

2 TeaLeaf is leading in Colombia, Malaysia, Angola, Bahrain and 3 other countries.