Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TeaLeaf is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 122 other categories.

2 TeaLeaf is leading in Travel, Airlines & Airports, Nutrition, Beauty & Fitness and 14 other categories.


1 Unica is leading in most countries, including United States, Germany, Canada, Great Britain and 77 other countries.

2 TeaLeaf is leading in Chile, Bulgaria, Republic Of The Congo, Croatia and 23 other countries.