Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 TeaLeaf is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 124 other categories.

2 TeaLeaf is leading in Travel, Airlines & Airports, Nutrition, Beauty & Fitness and 11 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 89 other countries.

2 TeaLeaf is leading in Myanmar, Angola, Guam, Reunion and one other country.