Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Technorati Media is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Technorati Media has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 216 other categories.

2 Yandex Direct is leading in Autos & Vehicles, Construction & Maintenance, Relationships & Dating, Classifieds and 16 other categories.

Geography

1 Technorati Media is leading in most countries, including United States, Indonesia, Brazil, Germany and 163 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 16 other countries.