In terms of market share, Testnet is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 40 other categories.
Testnet is leading in Sports, Shopping, Beauty, Beauty & Fitness and 3 other categories.
Total Media is leading in most countries, including Israel, United States, Mexico, India and 12 other countries.
Testnet is leading in Belgium and Netherlands.