Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind TNS in all market share segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 202 other categories.

2 Yahoo Search Marketing Analytics is leading in Furniture, Alternative & Natural Medicine, Hair, Basketball and 4 other categories.

Geography

1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 143 other countries.

2 Yahoo Search Marketing Analytics is leading in Taiwan, Korea Republic, Lesotho and Zimbabwe.